Ghana Export Promotion Authority in collaboration with the International Trade Centre are taking Artisanal Chocolatiers and SMEs in chocolate production through a series of capacity building sessions to enhance marketing and branding of their products to enable them compete favorably on international markets.
Mr. Mawuli Ocloo who is the Sales Marketing Consultant at Salesmark Services Ltd. was the Course Facilitator.
He talked extensively about brand personality, brand proposition and brand perception.
The interactive session held at the premises of GEPA registered about 22 participants in chocolate production. The final session is scheduled for November 22, 2022.
Source: Mybrytnewsroom.com/Kwabena Nyarko Abronoma
