The Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George (MP), has urged young people to embrace authenticity, resilience, and brand identity as core elements for achieving success in today’s competitive environment.
He delivered an engaging address on Saturday (30-08-2025) during an Event dubbed “The VL Exposure”held at the British Council in Accra.
Drawing on personal experiences, professional expertise, and government policy initiatives to inspire participants to pursue their own unique paths rather than imitate others, the Minister reflected on his journey from a young university entrepreneur in the creative arts industry to a national political figure and cabinet minister.
He also shared how he built his political identity around the “Dzata” (lion) brand, noting, that turning perceived weaknesses into strengths was key to his rise.
“People don’t buy products; they buy brand identity. The lion is not the fastest or the smartest, but it has presence. That is what I built my political campaign on, and it opened doors that would otherwise have been closed,” he explained.
The Minister also drew lessons from his entrepreneurial experiences, recalling how, as a student, he successfully pitched event concepts to multinational companies such as MTN and Guinness. He emphasised that the ability to understand what one is selling and to whom remains central to success in every field.
Outlining government initiatives, the Minister highlighted the One Million Coders Programme, a flagship intervention designed to equip young Ghanaians with digital skills through reskilling, upskilling, and new skill acquisition.
He revealed that his Ministry was currently spearheading an ambitious legislative overhaul, revising 15 separate laws to provide a stronger framework for Ghana’s digital economy.
”There can only be one Samuel Nartey George. Any other Sam George would be a counterfeit. But with little effort, you can be the best version of yourself. Discover what is unique about you and nurture it, because no one else can do it better,” he stressed.
The Minister’s blend of humour, candour, and motivational storytelling left the audience inspired to embrace innovation, harness opportunities in the digital space, and most importantly, define their own authentic journeys.
The Minister was honored with a citation in recognition of his remarkable contribution as a speaker.
Source:Mybrytfmonline.com/Kwabena Nyarko Abronoma
