Nancy Assor Asiedu-Amrado, a Chartered Marketer and the Head of Brands Management at AT (formerly AirtelTigo), has initiated a project as part of the celebration of this year’s International Women’s Day at Akyem
Hemang in Fanteakwa South District in Eastern Region to prevent young women from engaging in illegal mining rather be in school and establish businesses for themselves.
The initiative “Inspired-by-Assor”, a women’s empowerment program, aimed to inspire girls in education
and empower women economically.
This laudable initiative attracted women and girls at Akyem Hemang, and neighbouring towns including Dome and Gyampomani.
During the event, Nancy Assor Asiedu Amarado highlighted the importance of good personal values, thinking big, setting tangible goals, designing action and implementation plans can empower them to achieve remarkable successes.
She believes with the right guidance and sustained mentorship program, young women in the community will reset their focus on education rather than illegal mining.
She donated one thousand (1,000) customized exercise books to the girls, five (5)Veronica buckets, gallons of liquid soap and perfumed wash softeners to the schools,
and community.
She urged students to maintain good hygiene and frequent handwashing amidst the current cholera outbreak.
Regarding the Economic empowerment intervention, Asor and her team trained hundreds of women in commercial production of local liquid soap and perfumed after-wash detergents.
She guided them through effective marketing and branding strategies, sharing valuable insights to help
them commercialize their well-di”erentiated products using both traditional and new
media.
“We have been behind for so long. We don’t have time to waste.
Women should be confident, work hard, and accelerate actions needed to achieve our gender parity goals. She urged men and community leaders to support women to enable
them to become economically viable.
She launched the ‘Inspired-by-Assor Mentorship & Awards Scheme for the young girls and formed a Women’s Empowerment Network for the Women in the community.
Commenting on the program, Osabarima Mirrikkissi Okasum Apori Atta remarked,
“Inspired-by-Assor is a laudable initiative and should not end here. Continue to work with more communities until all our women and girls are able to attain financial independence.”
He also advocated on behalf of the women that, government through agencies like MASLOC, should assist them with soft loans in order to help them achieve their desired financial freedom.
The event was well attended by dignitaries, including the Chief of Akyem Hemang, Osabarima Mmirrikkissi Okasum Apori Atta, Hon. Kofi Okyere Agyekum, former MP for
Fanteakwa South, Nana Ntori Agyebeng – Gyaasehene of Akyem Hemang/former DCE, Fanteakwa South. Also in attendance were headmasters, teachers, and students from Akyem Hemang Presbyterian School, D/A Basic School, Hemang SDA Primary & JHS School, Gyampomani Presby Primary & D/A KG, and Dome eMethodist Primary & D/A JHS.
Source:Mybrytfmonline.com/Obed Ansah
