Prudential Life Ghana on Tuesday, May 30, 2023, launched a micro insurance product known as Mekakrawa, which is targeted at Ghanaians of all classes.
The big launch was held at the New Kejetia Market in Kumasi, and was well attended by some celebrities and members of the public.
Speaking at the launch, the CEO of Prudential Life Insurance Ghana, Dr. Hazel Berrard Amuah said Mekakrawa was launched to support every Ghanaian to make the best out of life no matter how much one earns.
According to her, Mekakrawa covers death, accidental death, critical illness and total permanent disability, and is especially targeted at Ghanaians in the informal sector.
These include the unbanked, petty traders, students, vendors, wholesalers, retailers and middle to low-income earners.
Dr. Hazel said product is designed to be easily adaptable and accessible to all manner of people, regardless of their mobile device type and irrespective of where one is located.
“She added “Subscribers of partnering telcos can activate the product via USSD and MTN mobile money. One can subscribe to the product by dialing *778# on MTN to register. Monthly premiums include GHS3.0, GHS4.5, GHS9.0, GHS 22.5, GHS 27.0, GHS 36.0 and GHS 45.0”.
She noted that more than 54% of Ghanaians were not subscribed to any form of insurance or do not have financial literacy, hence the launch of such a policy for inclusivity.
The Ashanti Regional Manager of the National Insurance Commission (NIC), Farouk Dramani also commended Prudential Life Insurance Ghana for their longevity in the insurance space without any displeasurable complaints from their customers.
He, therefore, called on the public to welcome the Mekakrawa policy as a good plan towards their future.
Source:Mybrytfmonline.com
