The National Democratic Congress (NDC) has issued a statement underlining the need of message clarity and effective communication ahead of the December 7 elections.
The party’s National Communications Bureau has urged supporters to obtain approval and assistance from the agency before creating campaign advertisements.
This move comes after DKB, a renowned Ghanaian stand-up comedian, TV presenter, actor, and event host, who has been supporting the NDC in the upcoming December 7 elections and However, attempt to explain John Mahama’s 24-hour economy policy in a campaign video met with ridicule on social media.
The NDC has since distanced itself from the advert, citing a misinterpretation of the party’s message.
The comedian’s video aimed to convey that businesses and banking institutions would operate around the clock, but netizens interpreted the message differently, leading to widespread criticism.
The NDC wants to avoid similar misunderstandings in the future and ensure that its message is conveyed effectively.
“The party urged sympathizers to contact the bureau for clearance and guidance before producing campaign adverts” He stated
This is because the comedian’s video aimed to convey that businesses and banking institutions would operate around the clock, but netizens interpreted the message differently.
This led to widespread criticism, with many questioning the effectiveness of DKB’s advertising strategy.
Source:Mybrytfmonline.com/Mujahidatu Mohammed
