A two-day job camp has been organised in the New Juaben South Municipality under the Kofkro Project, supported by STAR-Ghana Foundation with funding from Fondation Botnar through the Action for Youth Development (AfYD) initiative.
The programme aims to build the economic capacity of young people in New Juaben South, to empower them become successful in entrepreneurship and Career.
The job camp brought together dozens of young people including persons with disabilities to receive training in entrepreneurship, career development, digital skills and professional branding.
Project Officer Owusuwaa Owusu-Brempong of STAR-Ghana Foundation said the job camp is a direct response to concerns of unemployment raised by young people during governance engagement sessions under the Kofkro project.
“We realised young people face challenges with unemployment and job creation. So we thought it necessary to create a platform to specifically discuss entrepreneurship, how to leverage the digital market for jobs and amplify the brands they are creating.”
She said the expectations of the two-day programme include building confidence among participants, improving their employability, and creating networking and mentorship opportunities.
“Sometimes the challenge for young people is even where to start from in terms of job search. We want to equip them with platforms they can use and how to present themselves professionally.”
Owusuwaa -Owusu Brempong added that networking is a crucial outcome the organisers hope to see, as young people often share similar ideas but lack the connections needed to collaborate.
The job camp also introduced participants to mentors within the municipality who will guide them through job creation, career choices and business development.
One of the Facilitators, Jemima Abochie of Mymas Consult led a session on “Building a Professional Brand.”
She emphasised the importance of intentional branding for startups and young entrepreneurs.
“Professional branding is what shapes what our businesses become, and that is how people are going to remember us,” she noted.“I took participants through the four pillars of branding: clarity, consistency, commitment and authenticity.”
According to her, many young Ghanaian startups struggle because of their conduct on social media.
“The world is now a global village, and the information we put out there shapes how people see our businesses. Even when we mean well, some content we share does not look professional enough.Young entrepreneurs must be careful because whatever you post forms your digital footprint.”
She added that authenticity, clarity about one’s identity and values, and consistent efforts—even in difficult times—are essential for building a solid brand.
Some of the participants commended STAR -Ghana Foundation for the initiative which they say has enlightened them on opportunities in the digital space in promoting businesses and grabbing opportunities.
Source:Mybrytfmonline. com/Obed Ansah
